It's no breaking news that Twitter has changed the face of communication among people, from personal to professional settings. Companies, such as IBM, are diving into the opportunity of better managing the communication between their employes and its publics.
"With over 1,000 employees on Twitter, IBM news and expertise spreads faster and more effectively than ever, making the company smaller and flatter and helping IBMers become smarter," states the IBM blog.
Exactly what type of opportunities does social networking Web sites, such as Twitter offer? PR practitioners are utilizing Twitter to start, participate and monitor conversations. A Twitter user who tweeted about having spotted a celebrity (Willam Shattner) at a Jet Blue terminal received a follow request 10 seconds post the tweet from Jet Blue. The follower was a manager of corporate communications for Jet Blue.
Now more than ever has it become essential for a business to be in tune with the same channels of communication its publics is using for information. No longer is the public receiving its news and information through the final, final, final draft of news reports and releases.
"People are turning to unofficial sources first, particularly in times of crisis," states a blog from on the Record Online.
Social media, particularly Twitter, is becoming "the" means of communication and is showing an unstoppable pace in growth. It is the responsibility and duty for businesses to align themselves with the fast development of social media networking.
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